Monday, January 14, 2013

Another BIM Formula Involving Cultural Change

A Short Introduction

Greetings readers.  Tied up in trial preparation for the last couple of weeks but back in the saddle again.  Below are excerpts form a paper in the pipeline.  As you may recall Collaborative Construction now offers change management services, with a focus on cultural change and particularly the kind of cultural change necessary in organizations seeking to adopt BIM and IPD and to then adapt to the new culture associated with the effective implementation and use of those tools and processes.

In thinking these issues through I came to the realization that two kinds of BIM existing.  Negative BIM, which actually costs everyone more to implement than it is worth - this is why so many designers want to charge owners for the BIM the deliver - and positive BIM, the utopian BIM advocates of BIM and IPD - like yours truly push - which increases efficiency and productivity and saves money for all involved.

Accordingly, and without further ado, below I've excerpted a rough draft of my thoughts on those two types of BIM, the negative and the positive.

BIM + (CM)X = (BIM)+X  > BIM - (CM)X = (BIM)-X

Readers of the Collaborative Construction Blog are familiar with the term (BIM)X and new readers can follow the link to see the myriad of positive meanings extrapolated from the algebraic term (BIM)X.  Likewise, the term (CM)X has been defined earlier as well at the foregoing link.

This post highlights the importance of cultural change as a mechanism for ensuring the X in the BIM formula is positive and not negative. Absent real cultural change – both internal and external – entities that adopt building information modeling (BIM) in its classic form run the risk of saddling themselves, and future stakeholders, with (BIM)-X rather than (BIM)+X.

In other words, attempts to adopt building information modeling (BIM) tools and processes that eschew the required cultural changes – both internal and external – amount to nothing more than placing a band-aid on ineffective model (how about THAT for new definition of BIM!) for doing business in the built industry. At Collaborative Construction we call this (BIM)-X.

Classic Examples of (BIM)-X

Lonely (BIM)-X; building information models created in-house by sophisticated users of BIM software tools that cannot or is not shared with other project stakeholders.

Orphaned (BIM)-X; building information models created in secret by project stakeholders who have not intention of sharing with other project stakeholders and who lock such BIM in a bunker or a silo.

Hollywood (BIM)-X; building information models filled with eye candy created for use in pre-bid meetings with the owner's representatives which typically consist of pretty pictures and no data.

HumptyDumpty (BIM)-X; building information models used to construct Katy's Castle. Humpty Dumpty (BIM)-X typically breaks into thousand pieces when tossed over the wall to the owner and is of little or no use in operations and maintenance.

Examples of BIM Swinging Both Ways

Built Industry Model (BIM) for programming; too often (BIM)-X; Needs to be (BIM)+X
Built Industry Model (BIM) for planning (urban etc.); too often (BIM)-X; Needs to be (BIM)+X
Built Industry Model (BIM) for design (all kinds); too often (BIM)-X; Needs to be (BIM)+X
Built Industry Model (BIM) for construction (all); too often (BIM)-X; Needs to be (BIM)+X
Built Industry Model (BIM) for contracts; too often (BIM)-X; Needs to be (BIM)+X
Built Industry Model (BIM) for commissioning; too often (BIM)-X; Needs to be (BIM)+X
Built Industry Model (BIM) for operations; too often (BIM)-X; Needs to be (BIM)+X
Built Industry Model (BIM) for retrofitting; too often (BIM)-X; Needs to be (BIM)+X
Built Industry Model (BIM) for demolition; too often (BIM)-X; Needs to be (BIM)+X
Built Industry Model (BIM) for reclamation; too often (BIM)-X; Needs to be (BIM)+X


In short, BIM adoption requires significant changes in the way construction businesses work at almost every level. This includes changes in work flow and software adoption and adaption and other tactical decisions as well as shift in mindset and business models and other strategic operations. This requires those adopting and adapting BIM to learning new software applications, to reinvent workflow processes, train staff in both and to generally establish and accept new responsibilities throughout the organization.

To accomplish the foregoing firms must achieve cultural change in a dynamic and difficult environment. Firms adopting BIM, and adapting to the new tools and processes associated with BIM face cultural challenges internally and externally. Collaborative Construction and its strategic partners work everyday to overcome those cultural challenges. Firms that recognize the need for a new mindset, and possess the necessary will to pursue adoption of new mindsets should contact Collaborative Construction today.

Welcome to the Collaborative Revolution!

James L. Salmon, Esq.
Collaborative Construction
300 Pike Street
Cincinnati, Ohio 45202 Summary of Services and James L. Salmon's CV

Office 513-721-5672
Fax 513-562-4388
Cell 512-630-4446

Collaborative Construction Website

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