Ultimately, though, the future of mass personalisation will bring us full circle. Online and ubiquitous "blueprints-for-everything" will mean that knowledge will be the purest source of competitive advantage, underpinned by the supportive personalisation-focused supply chains. Funding this future will come from a wider range of non-financial institutions. Bartering and payment services will yield new types of markets where banks will no longer be key players. Industry itself will be contained in our own factory at home, where we can personalise anything for anybody at any time, leading to personalised supply chains.
James L. Salmon, Esq.
300 Pike Street
Cincinnati, Ohio 45202
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