Tuesday, November 22, 2016

The Knowledge Problem on the Internet



Interesting article linked below describing how President-Elect Donald Trump's son-in-law Jared Kushner leveraged social media to guide a lean, low cost campaign. President Obama pioneered the approach in 2008 and 2012, but it appears Kushner took everything to another level.

The built industry, and other sectors of the economy, might well benefit from leveraging knowledge on the web in a similar manner. Specifically, tapping what consumers and suppliers "know" at a given point in time about the needs of certain projects may lead to interesting pricing options. Labor force utilization, logistics, prices and a myriad of other issues might be better understood in a built industry specific ecosystem informed by big data from the web and social media.

The potential to leverage market knowledge more quickly and more effectively is real. Other industries are doing it and the article linked below touches on how Kushner and his team did it for the Trump Campaign. Very interesting stuff.    

One example:

Kushner built a custom geo-location tool that plotted the location density of about 20 voter types over a live Google Maps interface.


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Collaborative Construction
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