Monday, November 11, 2013

Disruption in the Legal Industry is Good News for the Built Industry

I pursued a bit of free-lance work with Axiom Law when they first started and thought they had a great model in place.  There just weren't enough in house lawyers looking for help crafting, negotiating, executing and implementing integrated agreements in those early days so I soldiered on with Collaborative Construction.  It looks like Axiom, in the corporate world, and Collaborative Construction in the built industry, may be poised to break through at around the same time.

The article linked here, Is Axiom a Bell Weather for Disruption in the Legal Industry, and quoted below suggests sufficient innovation takes place within the legal industry to support the spread of disruptive innovations like BIM and IPD.  Everett Roger's Diffusion of Innovation Cart - quite familiar to advocates of the disruptive tools and processes associated with BIM and IPD - makes an appearance in the article where the author argues as follows:


The problem here is not economics --  its human nature.  This may be hard for many lawyers to believe, but lawyers, including general counsel, are human beings.  And human beings are prone to a series of predictable reactions when presented with various stimuli, such as new ways to perform their work.  Rather than process the merits of the idea, many human beings, including lawyers, will instead gauge the reactions of the market leaders.  If the market leaders react with approbation, the early and late majority become willing to actually engage with the idea. 
What this means is that the merits of a good idea are not enough to ensure its success, at least immediately.  This is a key practical insight that the reformer/innovator class seldom grasps.  Without understanding Roger's Diffusion of Innovation curve, an innovator's success becomes a function of timing and luck -- that is the story of Bill James. 
But if you understand the diffusion process, it is possible to construct a filter that locates the innovator/early adopter class.  And if you study their beliefs and problems, you can more effectively tailor your pitch. This approach saves time and money and holds the team together in the belief that they will ultimately be successful.
The bottom line from Collaborative Construction's perspective is that Axiom's success selling innovative legal services in the corporate arena mirrors the success manifesting itself in the built industry vis-a-vi BIM and IPD.  We are well into the early adopter portion of the curve and more and more teams are looking for advise regarding the cultural and legal implications of BIM and IPD.  Collaborative construction can help with that so give us a call!
Welcome to the Collaborative Revolution!

James L. Salmon, Esq.
Collaborative Construction
300 Pike Street
Cincinnati, Ohio 45202
Summary of Services and James L. Salmon's CV

Office 513-721-5672
Fax 513-562-4388
Cell 512-630-4446

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